I have been getting asked by diehard BlackBerry customers for quite some time – “what should we do?”
My response is – "it really is up to you but here is what you need to consider…"
1 – The new BlackBerry 10 platform is a completely different platform from the old BlackBerry. In English that means – none of your current applications, phones or BES will work with the new devices, operating system or BES. None. Nada.
2 – Since none of your existing “stuff” will work – you are going to have to go through a migration of all of the components. Migration is a euphemism for “pay for new stuff”.
3 – Yes, all of your applications that you have developed or purchased for the old BlackBerry will have to be redeveloped and/or re-purchased. So “yes” you will have to pay for them again.
4 – Yes, that does mean the costs to migrate to the new BlackBerry will be about the same as moving to iPhone or Android. They may actually be more since there are fewer developers out there for BlackBerry 10 and you will still end up paying some sort of maintenance or licensing for the BES even if BlackBerry gives it to you for free.
Now this is where the silence ensues. Wheels spin, thinking takes place and realization settles in. Finally the answer to their question that they asked me about going to BlackBerry 10 passes through their own lips.
“We should look at Android, iPhone and the new BlackBerry and do a real cost/benefit analysis.”
Which is correct. With one added component that cannot be forgotten now.
BYOD (Bring Your Own Device). Your employees have other phones besides BlackBerry. They have iPads. I can assure you that the desires of management and the users need to be taken into account. I have been party to way too many conversations with IT leaders that have been told that they would be supporting iPhone, iPad and Android and if they did not like it – they could find another job. The time of dictating a single platform for mobile computing and smartphones has passed.
So my advice is – consider your alternatives. BlackBerry has not given you a choice.